Privacy policy

Ishtex Textile Products, Inc. – Privacy Policy

Last Updated: December 2, 2025

Ishtex Textile Products, Inc. (“Ishtex,” “we,” “us,” or “our”) operates this website, our online stores, wholesale ordering platforms, and related tools, features, and services (collectively, the “Services”). Our Services are powered by Shopify and incorporate additional communication and marketing platforms such as MailChimp for email and SMS/text messaging.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you access or use the Services, place an order (retail or wholesale), or communicate with us.
By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We collect personal information that identifies, relates to, or could reasonably be linked to you. What we collect depends on whether you interact with our Services as a retail customer, visitor, or wholesale client.

A. Information You Provide to Us

  • Contact details: name, email address, phone number, billing/shipping address

  • Account information: username, password, preferences

  • Payment information: payment method, partial card details, billing address (full card data is processed by Shopify or other third-party processors; we do not store full card numbers)

  • Order and transaction details: items you view, cart contents, history of purchases, returns, and exchanges

  • Communications: emails, calls, texts, customer service interactions, survey responses, feedback forms

  • SMS information: mobile phone number used for SMS opt-in, SMS preferences, and message interaction data

B. Information Collected Automatically

Through cookies, pixels, and tracking technologies:

  • IP address and geolocation

  • Device type, browser type, and network information

  • Website usage data and browsing behavior

  • Referring URLs, click paths, timestamps

C. Information Collected From Third Parties

  • Shopify (store interactions, checkout activity)

  • MailChimp and SMS platforms (email/SMS opt-in status, campaign interactions)

  • Analytics providers

  • Social media platforms

  • Sales representatives or wholesale purchasing platforms such as Faire

2. Wholesale Clients — Information & Communication Consent

If you place a wholesale order with Ishtex — whether online, at a trade show, by email, via Faire, through a sales representative, or in person — the following applies:

A. Wholesale Information We Collect

In addition to information above, we may collect:

  • Store/business name

  • Business contact details for buyers or staff

  • Resale certificate or tax ID

  • Preferred payment terms

  • Credit applications

  • Sales representative notes

  • Wholesale order forms (online or paper)

B. Wholesale Communication Consent

By placing a wholesale order, you expressly consent to receive communications from Ishtex via:

  • Email

  • Phone calls

  • SMS/text messages

  • Messages through wholesale platforms (e.g., Faire)

These communications may include:

  • Order confirmations and updates

  • Invoices, statements, and payment reminders

  • Shipping notifications

  • Allocation or backorder notices

  • Policy or pricing updates

  • Product availability or line updates

  • Operational, account, and compliance communications

  • Wholesale-focused marketing and promotions

Wholesale communication is considered essential to fulfilling business orders, and is distinct from retail consumer marketing consent.

C. Wholesale Opt-Out

Wholesale clients may opt out of:

  • Marketing emails and promotional SMS

Wholesale clients may not opt out of operational or transactional communications necessary to fulfill their orders or manage their account (e.g., invoices, overdue reminders, shipping updates).

3. How We Use Your Personal Information

We use the information we collect for the following purposes:

A. To Provide and Improve the Services

  • Process orders and payments

  • Deliver products

  • Manage accounts

  • Facilitate returns and exchanges

  • Track and improve website performance

  • Tailor product recommendations

B. Communications

  • Customer service

  • Operational and transaction-related communications

  • Account notices, invoices, and receipts

  • Wholesale account notices and order management

  • Inventory and product-line announcements

C. Marketing & Advertising

  • Email newsletters

  • SMS/text message promotions

  • Personalized ads and product suggestions

  • Social media and online advertising

D. Security, Fraud Prevention & Legal Compliance

  • Secure accounts and payments

  • Detect and investigate fraudulent or malicious activity

  • Comply with legal obligations or requests

  • Enforce our policies and terms

4. SMS/Text Message Terms (TCPA/CTIA Compliance)

By providing your mobile number and opting in via form, checkbox, keyword, or by texting us first, you consent to receive recurring automated marketing SMS/text messages from Ishtex.

A. Your Consent

You agree that:

  • Automated technology may be used

  • Message frequency varies

  • Consent is not required as a condition of purchase

  • Standard message & data rates may apply

B. Opt-Out

You may opt out at any time by:

  • Replying STOP to a message

  • Texting STOP to the sending number

  • Emailing general@ishtex.com

A confirmation message may follow.

C. Help

For assistance, reply HELP or email general@ishtex.com.

D. SMS Data Use

We may use your SMS-related information to:

  • Send promotional or operational texts

  • Verify delivery of messages

  • Prevent spam, fraud, and abuse

E. SMS Data Sharing

To deliver SMS programs, we may share limited information (phone number, message metadata) with:

  • MailChimp

  • SMS gateway providers

  • Shopify-integrated messaging tools

These providers use your information only to deliver messages on our behalf.

5. How We Disclose Personal Information

We may disclose your personal information:

A. Service Providers

To partners who perform functions on our behalf, including:

  • Shopify

  • MailChimp

  • SMS/text messaging vendors

  • Payment processors

  • Shipping carriers

  • IT and cloud storage providers

  • Data analytics providers

B. Business & Marketing Partners

For co-branded events or advertising (according to their privacy notices).

C. At Your Direction

Examples include social media integrations or review platforms.

D. During Corporate Transactions

Mergers, acquisitions, reorganizations, or asset sales.

E. Legal Requirements

To comply with:

  • Subpoenas

  • Court orders

  • Law enforcement requests

  • Applicable regulations

6. Relationship With Shopify & MailChimp

A. Shopify

Shopify hosts our store and processes information about your interactions with our website. Shopify may use aggregated data across its merchant platform for analytics and security.

Privacy Policy: https://www.shopify.com/legal/privacy

B. MailChimp

We use MailChimp for:

  • Email marketing

  • SMS/text messaging

  • Marketing automation

  • Campaign analytics

MailChimp processes data according to its own privacy policy.

7. Cookies & Tracking Technologies

We use cookies, pixels, and similar tools to:

  • Remember your preferences

  • Keep items in your cart

  • Personalize the shopping experience

  • Analyze traffic

  • Deliver and measure advertising

You can manage cookies through your browser settings.

8. Children’s Privacy

The Services are not directed to children under the age of majority.
We do not knowingly collect children’s personal information.
If a child provides information, contact us to request deletion.

9. Data Retention

We retain data as long as necessary to:

  • Process transactions

  • Maintain your account

  • Fulfill legal obligations

  • Resolve disputes

  • Support business operations

Specific retention periods vary by data category.

10. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access/know information we hold

  • Correct inaccurate information

  • Delete certain information

  • Receive a copy of your data (portability)

  • Opt out of targeted advertising or data sharing

  • Withdraw consent (including SMS marketing consent)

  • Restrict or object to processing

Email general@ishtex.com to submit a request.
We may verify your identity before responding.

11. International Transfers

We may transfer information to the United States or other countries that may not offer the same level of data protection.
We use appropriate safeguards, such as SCCs, when required.

12. Third-Party Links

Our website may link to third-party websites.
We are not responsible for the privacy practices of those sites.
Review their privacy policies before providing information.

13. Updates to This Privacy Policy

We may modify this Privacy Policy periodically.
When changes occur, we will:

  • Update the “Last Updated” date

  • Post the revised policy

  • Provide additional notice when required by law

14. Contact Us

Ishtex Textile Products, Inc.
2875 North Berkeley Lake Road NW, Suite 13
Duluth, GA 30096, USA
Email: general@ishtex.com